Our own William Roberson called it. In his review of the Forcite Helmet’s MK1S Smart Streetbike Helmet, William told readers that the Australian high-tech helmet company was looking to partner with other well-known action camera and communications makers. And it appears that those talks have been successful. GoPro is now set to acquire Forcite, a pioneer in embedding technology into helmets. The terms of the deal were not announced.
In a press release, GoPro said it “…intends to accelerate Forcite’s vision to provide a safer, more dynamic motorcycling experience through tech-enabled motorcycle helmets with the long-term goal of tech-enabling other categories of helmets over time.”
“The greater helmet market represents a meaningful TAM (total addressable market) expanding opportunity for GoPro, and we’re excited for the Forcite team to join us so that together we can work towards enhancing the performance and safety of various types of helmets, starting with motorcycle helmets. GoPro has built a strong brand internationally across all forms of motorsports and has enjoyed a strong following with motorcycle enthusiasts. We’re excited to leverage our brand reputation along with our technical and operational capabilities to address what we believe is a long-term growth opportunity for our business.” – GoPro Founder and CEO Nicholas Woodman.
Tech In Other Helmet Brands
Woodman went on to say that GoPro was looking at its own branded line of helmets and also incorporating its tech into other helmet brands.
“In addition to our plan to develop our own GoPro-branded line of helmets, we are excited to partner with other leading helmet brands to help tech-enable their own helmet lines. We have great respect for established brands, and we look forward to working with them to help drive the industry forward together.” – GoPro Founder and CEO Nicholas Woodman
The deal is expected to close in the first quarter of 2024, subject to certain customary closing conditions. GoPro will provide additional information during its Q4 earnings conference on February 7, 2024.